• You need a solid online presence before you can dive into Social Media

    It is important to define some terms before we start to talk about Social Media and an Online Presence.  These are terms that some will think are interchangeable.  Social Media refers to something very specific.  When we talk about Social Media, we are talking about one of several platforms where ideas are presented.

  • The main goal of advertising is not what you think.

    As long as people were making products, advertising people have been there to tell them how to sell.  Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.