When was the last time you really took a look at your website? Is your website's content telling people what they need to know about you, your company, your product or service? If you website is a few years old, you would cringe if you actually read through your website. Many people felt that to be found by the search engines, what people call Search Engine Optimization, or SEO, your website contnet had to repeat the same awkward phrase over and over again.
A few years ago, that might have been the best way to do things, but not today. The old-school SEO tricks are no longer working, and if you website still has the content from that time, those tricks are actually hurting your chances of being seen by the big search engines such as Google, Bing, and Yahoo.