AI-First Web Development and the Things You Don’t Know to Ask
I went looking at website trends for the year, mostly out of curiosity, and the first thing on every list was AI development. No surprise there.
Writing
I write about this work, plainly.
No hype, no jargon, no lead magnets. Just what actually works for a local business, written by someone doing it every day. For the reference material that stays true year to year, see the resources.
There Is No Best Website Platform. There Is Only the Right One for the Job.
When I tell people what platform I build on, I occasionally get a reaction.
When a Single Page Website Is Exactly Enough
The easiest way to lose credibility as a web designer is to tell every business it needs a ten-page website.
Mobile First Does Not Mean What Most Web Designers Tell You It Means
Most people think mobile-first design means taking a desktop website and making it smaller so it fits on a phone screen.
The Unsexy Truth About Growing Website Traffic
Most business owners are hoping there is a trick they have not discovered yet.
What Google Actually Looks for in a Local Business Website
Most local business owners eventually ask the same question: what does Google actually want to see before it decides to show a business in local search?
What the AI Search Panic Actually Means for Your Local Business
If you follow marketing news, you have probably seen the panic around AI Overviews and search traffic. Publishers are reporting major drops in click-through rates. Some companies are suing…
Why Blogging Still Works (And What Most Businesses Get Wrong About It)
Every year, someone declares that blogging is dead.
Marketing Advice That Sounds Good and Fails in Practice
I have been doing this long enough to notice a pattern.
How We Know SEO Is Working
This is one of the most common questions we hear, and it usually comes after someone has already tried to answer it themselves.
Stop Googling Yourself
Every so often, I get a panicked call from a client that starts with, “I just tried to Google my business…”
More Than Just Building Websites: Why Tracking What Works (and What Doesn’t) Is Essential
You finally launch your shiny new website. You celebrate, pour a drink, and cross it off the list. But three months later, you’re wondering, why isn’t the phone ringing?
7 Silent Website Mistakes That Are Costing You Business (and How to Fix Them)
Your website might look good, but is it working for you? These common issues are silent business killers. They don’t set off alarms, but they quietly erode your leads, SEO, and credibility.…
You Can’t Just “Add” E-E-A-T to a Website—Here’s What That Actually Means
If you’ve spent any time in SEO circles lately, you’ve probably heard the acronym E-E-A-T tossed around like it’s some kind of magic ranking sauce. It stands for Experience, Expertise,…
How Content Marketing Fuels Your SEO Strategy
At Boxer Media, content is at the heart of every marketing strategy. From social media posts to website copy and blogs, quality content helps businesses grow organically by building trust…
The Myth of "Position 0": Why Chasing Rainbows in SEO Is a Waste for Small Businesses
In the world of SEO, "Position 0" refers to the coveted featured snippet at the top of Google’s search results. This snippet directly answers a query, often pulling information…
Website Best Practices for Lawyers
A professional website is more than a digital business card—it’s often the first point of contact for potential clients. For law firms, a well-designed website reflects expertise, builds…
The Myth of "Getting to the Front Page of Google": Why It Shouldn’t Be Your SEO Goal
The aspiration to land on Google’s first page has long been considered the pinnacle of SEO success. Being prominently displayed on search results has traditionally meant more visibility,…
Website Redesign vs. Refresh: How to Decide What's Right for Your Business
Your website is often the first point of contact for potential customers, and keeping it relevant, functional, and visually appealing is essential to staying competitive. But when your…
The Cost of DIY Website Design: Why It Pays to Work with Experts
Your website is often your business’s first impression on potential customers. The allure of do-it-yourself (DIY) website design can be tempting, especially with the proliferation of…
The Changing Importance of Likes and Followers on Social Media
In the early days of social media, accumulating likes and followers was often seen as the ultimate goal for businesses and influencers alike. However, the landscape has shifted. While likes…
The Importance of Consistency in Social Media: Why Stopping and Starting Hurts Your Business
Consistency is the backbone of a successful social media strategy. While it might be tempting to post sporadically based on availability or inspiration, inconsistent posting can negatively…
To Link or Not to Link
There are two main ways of looking at Search Engine Optimization. The first is to follow what Google says it is looking for and follow the advice sporadically from people within Google. The…
Why Your Law Firm's Website Could Be Your Most Valuable Player
In the rapidly evolving digital landscape, your law firm’s website is not just a digital business card. It’s a dynamic tool that, if leveraged correctly, can significantly enhance your…
The Bloody Mary Approach to Web Development: Embracing Best Practices for Optimal Results
Imagine walking into a bar and ordering a Bloody Mary. Every bartender has their twist on this classic, but the best ones are often those made not by reinventing the wheel but by perfecting…
Is Content Included? Will You Write the Content for A New Website?
Yes. The writing is included in every build.
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