The pandemic has changed how we live, how we work, and how we interact with others.  The pandemic has also changed how people behave online.

There are a lot of website companies that focus on one area, and they build a single website that works for that area.  Then they take that single website and sell it a thousand times to everyone they can find in that field.

In the SEO world, people love to talk about keywords.  Keywords, they say, are the key to getting to the front page of Google.  The problem is that regardless of the industry, everyone is trying to stack the deck in their favor using the same keywords.

I have had people tell me that they do not want to update their website or even get a website for their business because they do not want to get too much business.  They do not want to improve their online presence because they are worried that they will be too successful.