• You need a solid online presence before you can dive into Social Media

    It is important to define some terms before we start to talk about Social Media and an Online Presence.  These are terms that some will think are interchangeable.  Social Media refers to something very specific.  When we talk about Social Media, we are talking about one of several platforms where ideas are presented.


  • The main goal of advertising is not what you think.

    As long as people were making products, advertising people have been there to tell them how to sell.  Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.


  • Every social media post leaves a lasting impression. Status updated, tweets and retweets, and even articles we like all become part of our social media footprint.  Now more than ever, we need to be careful about the digital footprint we leave behind.  Because once it’s out there, it’s out there in some form or another, FOREVER.


  • Social Media Marketing is the process of gaining traffic or attention through the use of social media sites such as Facebook, Instagram, Twitter, or Linked In.  The goal of Social Media Marketing is to increase brand exposure through the use of curated content.  This content can be original or shared related content from other sources.